Law #43 in Greene’s The 48 Laws of Power states that you should “work on the hearts and minds of others.” All this means is that instead of being a petty tyrant, instead of coercing people into doing what you want, you must seduce them. What is seduction? It’s nothing but mind control.
We all wish we could control others, manipulate others without having them know it. Maybe just a little, maybe a lot. But people are strong and people are smart. It seems like very few—just the weak, stupid, and useless—would fall for it. Not so. Anyone can be seduced. The key is to clue in to their individual psychologies and weaknesses. Understand their emotional world and play on what they hold dear and also what they fear.
There is no one technique for manipulating any person, because all people have different desires, dreams, and insecurities. I’m sure you have experienced a manipulative person at some point in your life, and you knew it. You said, this person is trying to manipulate me! You laughed at him and were not even tempted to give in to his scheme. That’s because he didn’t tune in to what you want. What you desire. Your individual emotional state. Your individual hopes and dreams. He assumed you were like him, or assumed you were like most people, or took one look at you and assumed some things about you based on appearance. He was trying to manipulate you with the promise of money, when you have plenty and never worry about it. Or he was trying to suggest that if you don’t buy his product you will be ugly before your time. You aren’t insecure about your looks, so you just gave him a funny look and walked away.
So you have seen bad attempts at manipulation, which is a great way to determine how to be good at it. The first step is to get to know the heart and mind of your victim. The fact of the matter is, people appreciate it when you get to know their hearts and minds. They actually resent it if you interact with them every day and don’t do this. So this is relatively easy for most people to do. Act interested in them, get to know their family background, their dreams for the future, and their insecurities.
In so doing, you come at the problem from three different angles: first of all, it’s excellent networking skills to ask people about themselves. You flatter them and get them to do what most people enjoy doing most: talking about themselves. You make a great contact for networking. Second, people are flattered by your inquiries into their true heart of hearts. They will be charmed by your desire to understand them deeply. Third, you use what you know to manipulate them, using appeals to their deepest and most unusual personality traits, not just the “typical” traits that most manipulators aim for.
This is all seduction is: find out who they want and be that person, find out what fascinates them and present that thing. Even if all you want is to get your employees to work harder, seduction works. The better you know them, the more you will be able to offer incentives that appeal. Cracking the whip only results in employees working hard when you are around and slacking off when you’re not looking. But seduction goes deep and hits home.
Law 39 in Greene’s 48 Laws of Power is “Stir up Waters to Catch Fish.” It refers to emotional waters. If you can get people in an emotionally volatile state, it’ll be counterproductive for them, but something you can take advantage of. Make your enemies angry while staying calm yourself, and you gain an advantage. Or make your enemies (or customers) feel greedy, vain, worried, or paranoid, and you can exploit that emotional weakness as well.
I’d like to do one more blog about law number eleven from Robert Greene’s The 48 Laws of Power. It states, “learn to keep people dependent on you,” and is achieved by limiting the information you put out. In Greene’s words, “never teach them enough so that they can do without you.” Law number eleven overlaps law three, “conceal your intentions;” law four, “always say less than necessary;” and law eight, “make other people come to you.”
Most people know the rule of being firm, but not too firm, when shaking hands. That is a given, and once you have mastered the correct degree of firmitude, you are pretty good to go. But there is more to a handshake than that, and I’m not talking about some complex gang-recognition thing.

