Posts Tagged ‘emotion’

Seduce, Don’t Coerce (law 43)

Wednesday, October 7th, 2009

HypnosisLaw #43 in Greene’s The 48 Laws of Power states that you should “work on the hearts and minds of others.”  All this means is that instead of being a petty tyrant, instead of coercing people into doing what you want, you must seduce them. What is seduction? It’s nothing but mind control.

We all wish we could control others, manipulate others without having them know it. Maybe just a little, maybe a lot. But people are strong and people are smart. It seems like very few—just the weak, stupid, and useless—would fall for it. Not so. Anyone can be seduced. The key is to clue in to their individual psychologies and weaknesses. Understand their emotional world and play on what they hold dear and also what they fear.

There is no one technique for manipulating any person, because all people have different desires, dreams, and insecurities. I’m sure you have experienced a manipulative person at some point in your life, and you knew it. You said, this person is trying to manipulate me! You laughed at him and were not even tempted to give in to his scheme. That’s because he didn’t tune in to what you want. What you desire. Your individual emotional state. Your individual hopes and dreams. He assumed you were like him, or assumed you were like most people, or took one look at you and assumed some things about you based on appearance. He was trying to manipulate you with the promise of money, when you have plenty and never worry about it. Or he was trying to suggest that if you don’t buy his product you will be ugly before your time. You aren’t insecure about your looks, so you just gave him a funny look and walked away.

So you have seen bad attempts at manipulation, which is a great way to determine how to be good at it. The first step is to get to know the heart and mind of your victim. The fact of the matter is, people appreciate it when you get to know their hearts and minds. They actually resent it if you interact with them every day and don’t do this. So this is relatively easy for most people to do. Act interested in them, get to know their family background, their dreams for the future, and their insecurities.

In so doing, you come at the problem from three different angles: first of all, it’s excellent networking skills to ask people about themselves. You flatter them and get them to do what most people enjoy doing most: talking about themselves. You make a great contact for networking. Second, people are flattered by your inquiries into their true heart of hearts. They will be charmed by your desire to understand them deeply. Third, you use what you know to manipulate them, using appeals to their deepest and most unusual personality traits, not just the “typical” traits that most manipulators aim for.

This is all seduction is: find out who they want and be that person, find out what fascinates them and present that thing. Even if all you want is to get your employees to work harder, seduction works. The better you know them, the more you will be able to offer incentives that appeal. Cracking the whip only results in employees working hard when you are around and slacking off when you’re not looking. But seduction goes deep and hits home.

Stir Up the Mud While Remaining Placid (law 39)

Saturday, September 26th, 2009

UpsetWoman-main_FullLaw 39 in Greene’s 48 Laws of Power is “Stir up Waters to Catch Fish.” It refers to emotional waters. If you can get people in an emotionally volatile state, it’ll be counterproductive for them, but something you can take advantage of. Make your enemies angry while staying calm yourself, and you gain an advantage. Or make your enemies (or customers) feel greedy, vain, worried, or paranoid, and you can exploit that emotional weakness as well.

How many politicians have built up the fear of terrorism, communism, nuclear war, environmental catastrophe, or a million other things to incite their constituents to action? How many votes have been cast out of outright fear created by the politicians themselves? Meanwhile, society is actually blundering along in its usual way, in no more danger than it ever was, except for the danger created by the fear of danger itself.

Women (men too) fall victim to this strategy in advertising: they take on the fear of not being beautiful. They buy cosmetics, plastic surgery, clothing, and hundreds of other products because of this fear. This isn’t to say that women wouldn’t but those things anyway, but buying out of an honest desire is different than buying out of a desire created by a fear of its opposite.

Adolescents are particularly vulnerable to law 39. It’s so easy to stir up their emotions. And when you do, you can sell them anything. But of course, the game gets more difficult when your audience becomes more sophisticated. It becomes more difficult to find their weak spots and get them off balance. But if you do your research, keep your spies active, and stay focused, you can find that chink in their armor. That’s when you dig deep and get them upset. Now you hold the power. But only if you don’t break and succumb to emotion too.

But it’s sad, I think. So much of society is based entirely on law 39. Every advertisement you see is designed to stir some emotion, to manipulate your fears and desires. Everything on television is designed to get us worked up. Every movie is nothing but an exercise in getting our emotions manipulated. Staying neutral is key to avoiding this manipulation . . . but what’s the fun in that?

We all want to experience emotion, after all. Thrills, excitement, outrage, happiness, love—this stuff makes the world go around. A robot has power over emotional people, but it’s still a robot after all. So you want to enjoy emotional moments when you aren’t in danger, that’s all—danger of being taken advantage of in a business setting, danger of being influenced to make a wrong decision politically, danger of buying something you don’t need. In those situations, you have to turn into a robot. You are Spock. Can you do it? Few can, but power belongs to the few, so good luck.

Where Do You Draw the Line? ( law 11)

Friday, August 7th, 2009

line-in-the-snadI’d like to do one more blog about law number eleven from Robert Greene’s The 48 Laws of Power. It states, “learn to keep people dependent on you,” and is achieved by limiting the information you put out. In Greene’s words, “never teach them enough so that they can do without you.” Law number eleven overlaps law three, “conceal your intentions;” law four, “always say less than necessary;” and law eight, “make other people come to you.”

These all imply the strategy of keeping people dependent on you by limiting your output. It is a particularly difficult strategy for emotional, expressive people, because those folks enjoy distributing information about themselves more than anything else in life. It makes them feel sane to express themselves. These laws are stating that self-expression is a sure road to ruin. They also explain the traditional male-dominance in terms of social, business, and other forms of power.

Whether it be caused by nature or nurture, women are frequently more expressive, more emotional, more open than men. All of these qualities go against the laws of power. But these laws were not made up by the author himself, so we can’t complain that they are sexist or prejudiced. They are not made up in order to disempower certain people; they have simply been observed over the centuries and catalogued in this book. So it all begs the question: are friendly people doomed to failure? Must the world be run by evasive, cagey, manipulative people? Is there no virtue in honesty and sincerity?

I think the answer is about defining success. If success for you is to live a life of honesty and sincerity—which is a perfectly legitimate goal and one espoused by religions worldwide—then the power you are going to wield is a spiritual one. Will you be the most successful business person? Probably not. Will you be happy? Probably, unless you become so broke that you can’t keep a roof over your head.

This, I think, is the dilemma that most people around the world face daily: where do you draw the line between the practical need to feed your family and the spiritual need to live honestly? Some folks take it to one extreme, believing that as long as they follow their beliefs God will provide them with all they need. Others take it to the other extreme, believing that they were put on this earth to succeed and nothing else matters. But most people fall somewhere in-between and face these inner battles every day, in terms of whether it is right or wrong to act in a self-serving manner when there is a “greater good.”

Here’s my answer, for whatever its worth: It depends on if it’s real life or a game. Business, for instance, is a game. People try to buy low and sell high, no matter what the product. They try to pay employees low wages and charge clients a lot for services in order to make a profit. Exploitation is the name of the game. When you take a job you don’t expect to make the same pay as your boss. How would the business survive that way? You know it’s a game, you know the rules of the game, and you elect to play it. In that case, I say the gloves are off. Do what it takes to win the game. But then, if we are not talking about business, but about real interpersonal connections between people, and you apply the same self-serving tactics as you do in business, then you are treading on very thin ice. This is where compassion and honesty should come into play, not the laws of power. The trouble begins when “the game” overlaps with “real life:” when uneducated people are exploited for profits, when forests are cut down for factories, when people are enslaved. And, ultimately, every business at some point crosses the boundaries of “game” and merges with “life.”

If your work exists in those boundary regions, then good luck, because it is all a matter of your own conscience. But if you are lucky enough to work in a situation that is pure “game,” then I say . . . let the games begin.

The Handshake that Dominates

Thursday, July 2nd, 2009

handshake21Most people know the rule of being firm, but not too firm, when shaking hands. That is a given, and once you have mastered the correct degree of firmitude, you are pretty good to go. But there is more to a handshake than that, and I’m not talking about some complex gang-recognition thing.

It is my firm belief that, despite the exhortations of all American counselors and psychotherapists to “talk about” everything, many things are said better without words, and a handshake is one easy way to get such subtle signals across. You can use your handshake to subtly dominate another person, send a signal of emotional connection, or establish camaraderie. Let’s talk about how to go about it.

Dominate with a top-side hand
First of all, if you want to use your handshake to dominate someone else, just make sure your hand is on top. Grasp the person’s hand, then gently turn it so that your palm is facing the floor. Subconsciously, they will feel submissive to you. If they resist, of course, don’t force it, or you are likely to get a punch in the mouth. When they know the trick, of course it doesn’t work. If someone does the old hand-on-top maneuver to you, however, just step to your right. It will force the person to pivot his hand, and then you can get yours on top.

Clasp with Emotion
Shake the hand normally, and clasp the other person’s hand with your left hand, so he is sandwiched between your two hands. This conveys more emotion and is like saying, “I’m not just glad to see you, man. The truth is, I’ve been thinking about you all week, and I just think you rock, that’s all I can say.”

As a woman, I use this a lot. Paired with a smile and good eye-contact, it really endears people to you. I find it is especially good if you are in a situation where you are going to be, or have just been, verbally aggressive or strongly opinionated. It shows your caring, emotional side, so men don’t immediately mentally file you under “scary bitch.” (You know how men are.) (And men, you know how you are, so don’t deny it.)

Get in up to the Elbowshandshakeelbow
When shaking hands, use your left hand to actually lightly grasp the other person’s elbow. This is a very politician-on-the-campaign-trail thing to do. I have personally never done it, and my brief survey of friends indicates that this is a guy-to-guy thing only. Women simply don’t do this, as far as I can tell, but it would be a good idea for us to try it. It’s a trick, because it feels kind of intimate, but is, in reality, very dominant. It projects confidence.

One friend of mine says his uncle does this when they haven’t seen each other for a long time, so for him it’s a friendly, almost-hug maneuver. President Obama is very into this style as well as the following hand-on-shoulder maneuver.

Hand on the Shoulder
For this one, instead of grasping the elbow, go ahead and put your left hand on the person’s shoulder. Again, this projects intimacy and friendship, but at the same time, it is also very confident, controlling, and dominant. It makes people feel emotionally vulnerable yet is disguised as overt friendliness. You better accompany it with a big smile, so the person knows they are supposed to take it as friendship and not fear that you are about to jump in their lap.

There are, of course, countless other handshakes out there—everything from the casual slap-and-bump popular among school kids to the handshake that morphs into a manly, back-patting hug—but the above are some basic, business-oriented maneuvers that might help you in your workaday life. Enjoy them, and happy handshaking.